At IT’SUGAR, we believe that happiness and humor are essential ingredients for an extraordinary workplace. Founded in 2006 by confections and candy enthusiast Jeff Rubin, IT’SUGAR has evolved into one of the world’s largest specialty Candy “Retailtainers.” We go beyond selling sugary treats. We’ve elevated the world of confectionery by transforming your favorite sweets into a vibrant lifestyle. Imagine candy-inspired candles, pillows tempting enough to nibble on, shirts that declare your “sweet tooth” status, cozy sweaters, funky socks, and even mugs that give your morning coffee a sugar rush. Our mission is to create an environment where our beloved customers, can break the rules, indulge in pure joy, and experience moments of laughter and delight.
In 2017, IT’SUGAR embarked on an exciting new chapter with BBX Capital. This partnership fueled our growth, allowing us to expand to over 100 retail stores across 28 states and 2 countries. We even opened four candy department stores, with our largest location spanning a massive 30,000 square feet. In 2022, we made our mark in Canada with the opening of our West Edmonton store.
What sets IT’SUGAR apart from other candy retailers is our “Sugartainer” approach. We believe in using Ambience, Sound, Emotion, and Energy to create an immersive and unforgettable experience for our customers. Our products offer an unconventional twist on traditional candy, providing a humorous escape from everyday life. Step into our vibrant stores, and you’ll be greeted with bright colors, energetic music, and an atmosphere that exudes excitement. Our team members embody our Core Values of being Positive, Playful, always Present, and Difference-Makers. They bring “Sugartainment” to life.